Assess
Operating maturity
About 3rd Brain
Built for the work between operations and technology.
3rd Brain combines operations strategy, engineering, AI, automation, and global talent to make the business run better. Digital Operations Institute teaches and publishes the method behind the work.
Michael GreenbergFounder
Founder
Michael Greenberg
AI Transformation. Building automation and AI workflows for growing businesses. Author, Digital Operations Playbook.
Founder of 3rd Brain and Digital Operations Institute. Nearly four years and more than 50 client companies in, the same method runs every engagement. Publishes as @gentoftech.
By the Numbers
Real over rhetoric.
4Years of client operating work
50+Client companies served
≈500Copies of the Digital Operations Playbook in market
2Faces: services and education
One Business, Two Faces
3rd Brain builds. DOI teaches and publishes.
3rd Brain works inside the operation to assess, map, build, and place the right people. Digital Operations Institute turns the same field-tested method into education, tools, and the book.
3rd Brain
AI Operators and Engineers, rigorously trained, vetted, and embedded directly into your team. AI Operator AI Engineer
Digital Operations Institute
Coaching for CEOs and COOs on AI-powered operations, and home of the Digital Operations Playbook. Visit DOI
Map
Roadmap and workflow
Build
Systems and software
Place
People inside the team
Teach
Methods that remain
How We Operate
The 12 Operating Excellence Principles.
Meaningful progress, clear communication, measured work, and extreme ownership shape how we operate inside a client business.
You Set The Rhythm
Projects move at the pace of their team syncs.
Do More To Do More
More actions create more output.
Be Hyper Communicative
Leadership, success, and client service start with communication.
Clarity = Speed
Simplify to accelerate.
If It Matters, Measure It
What should change must be tracked.
Be Honest
In thought, opinion, and word, even when it hurts.
Be Present
Respect the time others give you.
You Get What You Give
Bring the attitude you expect to receive.
Better Every Day
Compound the improvements.
By Endurance We Conquer
Continue until the task is done.
Seek Leverage
If you do it twice, automate it.
You Are In Charge
Extreme ownership starts with you.
Bring us the real operating problem.
We will tell you where AI fits, where it does not, and what the business needs to fix first.