You Set The Rhythm
Projects move at the pace of their team syncs.
The Book
Digital Operations Playbook
AI Readiness for SMBs
I wrote the Playbook to explain how to build a solid foundation for automation and AI. It gives business owners a way to understand where their operations stand and what to improve next.
People → Process → Tools
Start with the people doing the work. Make the process clear. Then choose the technology to support it.
Five Levels of Digital Operations
A way to assess how the business runs today, from disconnected information to AI-powered operations.
Five Pillars
Talent strategy, workflow optimization, digital architecture, knowledge management, and AI automation.
Explore Digital Operations InstituteBackground
How I Got Here
- 2010s
A Podcasting Agency
My first company was a podcasting agency.
- 2025
Writing the Playbook
I was writing the Digital Operations Playbook, putting the methods behind the work into a guide for business owners.
- Today
3rd Brain & DOI
My work spans embedded AI talent through 3rd Brain and education through Digital Operations Institute.
How I Work
The 12 Operating Excellence Principles
Do More To Do More
More actions create more output.
Be Hyper Communicative
Leadership, success, and client service start with communication.
Clarity = Speed
Simplify to accelerate.
If It Matters, It Must Be Measured
What should change must be tracked.
Be Honest
In thought, opinion, and word, even when it hurts.
Be Present
Respect the time others give you.
You Get What You Give
Bring the attitude you expect to receive.
Better Every Day
Compound the improvements.
By Endurance We Conquer
Continue until the task is done—or no longer needs doing.
Seek Leverage
If you do it twice, automate it.
You Are In Charge
Extreme ownership starts with you.